The Mitchell family has an illustrious history in motor vehicles and racing.
Bob’s son, Mark Mitchell, founder of the SuperCool Group of Companies, was virtually born on the European circuit, the result of a lasting love match between Bob and the office secretary at the Norton motorcycle factory in Birmingham, Jean, who lives on the Gold Coast.
Mark wrote a beautiful coffee table book on his father, called The Sultan of Slide – a privateer’s story which details the racing career of Bob Mitchell, the most successful Australian sidecar racer at a Grand Prix level in the history of international sidecar racing. Mark went on to become an A Grade motorcycle racer in his early days, and apart from his extensive business interests, has a strong personal attachment to Mercedes-Benz.
Mark’s fully restored 1970 W109 6.3 Mercedes is a three-time Concours winner and winner of the Challenge Trophy, the undisputed ‘Champion of Champions’ class at 2011 Concours d’Elegance.
Bob Mitchell imported the first Japanese cars into Australia through his Victorial dealership. He moved to the Gold Coast and was a successful businessman. He died in 2007. Mark Mitchell acknowledges the role his father Bob played in his own business career development and Bob also had a great influence on Mark's children, Jon and Fran who are now executives in the SuperCool Group, and Matthew, who part-owns a boutique coffee shop in Stanthorpe.
This is a must-see historical video. Click to start, turn up the sound and enjoy. Click this link to buy the book