SuperCool takes up Australian role in global food waste campaign

Founder of the SuperCool Group and SuperTest Managing Director Mark Mitchell has represented the food transport industry of Australia at two global summits to investigate ways and means of halting the scandal of food wastage.

His exposure to this high level platform has had a big impact on his future vision, moreso because of the role his companies play in cold chain technologies.

Mark has dedicated SuperCool to the cause of food wastage and he intends to take a leading role in improving industry standards and educating those involved in the cold chain in Australasia.

Mark has represented the mobile refrigeration sector at two world Cold Chain Summits in London in December 2014 and Singapore in December 2015. In Singapore, he was on the speakers’ platform, delivering his  presentation on mobile refrigeration.

The slide below is how Mark Mitchell explained a perfect Cold
Chain process, in which the critical control points are clearly
shown, and where most temperature abuse can occur.

The telling slide below is from the presentation by John Mandyck,
Chief Sustainability Officer of United Technologies. It shocking
message is that 63% of food is wasted at the point of manufacture
or delivery, and 37% of food is wasted in the home.

The slide below, from the presentation by Judith Evans of London
South Bank University, illustrates that it is at the end of the cold
chain, usually in the home, when food gives off its maximum
amount of CO2, producing the greatest amount of greenhouse gas emissions



Both Summits that heralded a renewed global attack on food wastage were instigated by United Technologies and Carrier Transicold, world leaders in high-technology refrigeration solutions.

Refrigeration has been identified as the best technology, with no associated risks, to prolong the shelf life of perishable food.

Mark Mitchell has applauded these organisations for providing a vital communication platform where cold chain solutions can be shared, leading to a more equitable distribution of food and an end to world starvation and malnutrition.

He was shocked by the current statistics on food wastage. One third or more of the food produced in the world never gets eaten, yet one in every eight children go to bed hungry every night.

‘My role in the Summits was to provide the transport cold chain perspective, based on our years of testing, at our SuperTest facility, of transport refrigeration and equipment and the processes involved in the refrigeration and packing of chilled and frozen foods.

Below is a short video based on the Summit findings and it contains disturbing facts


‘The proper refrigeration and transport of food are major keys to limiting food wastage, and while the developed world has the technologies, there is room for improvement in the way food is handled in the cold chain,’ Mark told the Singapore Summit.

‘A considerable amount of food is being wasted in the developed world cold chain and its logistics, and Australia is no exception. 

‘SuperCool’s role as a global consultant with our own manufacturing and testing facilities is to try to make sure that the processes adopted by the developing world, where the rate of food wastage is as high as 50 per cent, are the best available and not the worst.

‘My presentation to the Summit highlighted that the best technology has been developed and while there is some wonderful technology on Australian roads, it is often poorly implemented.

‘Technology ownership does not prevent food loss, but its implementation, using a well-structured process, is the only way to achieve better cold chain compliance. That process must include temperature data, use of resources, loading and unloading, identification of and fixing critical control points,’ Mark added.


‘Improvements in the cold chain to prevent food loss can occur only when collaboration exists between process, vehicle body building and refrigeration,’ he told the Summit.

The Singapore Summit attracted 127 delegates from 35 countries.

Among the most memorable comments from global experts were:

  • The planet currently produces food for 10 billion people. The world population is seven billion, yet the food gets to only six billion people. 
  • One trillion dollars worth of food is wasted every year.
  • The oceans cover 71 per cent of the earth, but produce only 2 per cent of food.
  • It is at the end of the cold chain, usually in the home, when food gives off its maximum amount of CO2, producing the greatest amount of greenhouse gas emissions. contemplative mood at the Summit.

Watch the journey of a strawberry in this fascinating video on food wastage.