Burgaflex Asia Pacific Managing Director Mark Mitchell joined Burgaflex leaders in Europe in November 2014 at an annual global summit to review marketing trends and plan new sales initiatives, particularly in China.
As a leading pipe, hose and fittings provider to original equipment manufacturers, Burgaflex needs to address emerging technology issues, such as the new mobile refrigerant HFO1234yf which is gradually replacing R134a. The Burgaflex team engages in its own testing and validation of hoses and fittings to cope with these new products.
There is a growing acceptance in all markets of flexible hoses in applicaitons which were once the sole domain of copper pipes.
Mark Mitchell and Andre Bout, Managing Director of the Burgaflex Group in The Netherlands were busy at the summit planning the introduction of Burgaflex products into mainland China, an initiative of Burgaflex Asia Pacific, which will soon make the formal announcement of this new and significant outlet in a fertile marketplace.
Mark Mitchell explained that the cornerstone strategy in the China market will be to run with the popular marketing batton 'European quality, made in China', as opposed to 'European brands, made in China'. There is a big difference, says Mark, that is rapidly being appreciated and understood by big Asian companies.
Mark also applauded the work being carried out by Cengiz Gokben, Managing Director of Burgaflex Turkey, who has guided the development of a top class manufacturing facility in Turkey which will be central to the growth plan of the Burgaflex Asia Pacific marketing strategy throughout Asia.
Those at the summit took a day off to visit the famous Palace of Versailles in France. The Burgaflex officials are, (standing, left to right) Jeroen van Nederkassel, Netherlands General Manager; Eric Platel, France Managing Director; Charles McCann, UK General Manager; Sallie Baker, UK Sales Manager; Mark Mitchell, Asia Pacific Managing Director and Lody Yuen, Asia Pacific Sales and Marketing Manager China. Kneeling (left to right) are Cengiz Gokben, Turkey Managing Director; Andre Bout, Group Managing Director; and Valeria Paioli Dutertre, France Sales and Purchasing Manager.